• Dashboard clarity and customizability

• Navigation logic and workflow design

• Role-based access and visibility

• Mobile experience, accessibility, and responsiveness

• Learning curve and training resources

• UX in day-to-day: purchase orders, stock takes, transfers, etc.

TL;DR – Fishbowl vs Cin7 Core (DEAR)

Introduction

Fishbowl and Cin7 Core are both popular IMS platforms in the U.S., but their user‑experience philosophies are worlds apart. Fishbowl’s desktop UI is packed with functionality yet still shows its legacy DNA; Cin7 Core delivers a cleaner, cloud‑native interface that most teams master faster. After years implementing both, we believe Cin7 Core offers the smoother day‑to‑day experience for modern, multi‑site food‑and‑beverage brands.

Interface design is more than aesthetics - it dictates how quickly buyers issue POs, how accurately pickers scan pallets, and how often managers trust the dashboard. This post contrasts Fishbowl and Cin7 Core on the practical UX pillars that drive daily efficiency for U.S. businesses in the $1M–$50M range.

Dashboard layout and role access

Fishbowl (2025): Separate dashboards per module (Inventory, Manufacturing, Sales). Widgets show stock value, expiry alerts, work‑order queues. Permissions hide entire modules for simpler menus.

Cin7 Core: One drag‑and‑drop Overview Dashboard. Widgets (KPIs, Bills & Orders, Reorder queue) can be re‑arranged or hidden per role.

Key Insight: Fishbowl provides focused, module‑specific views; Cin7 Core gives every user one customizable command center.

Ease of use, intuitiveness, visual clarity

Fishbowl: Rich data in a single window; power users love shortcuts, but new users cite “crowded screens” in Capterra reviews. Updated icons and a global search help but the learning curve remains moderate.

Cin7 Core: Minimalist web layout with logical left navigation and auto‑suggest search. Rated 4.2/5 for ease‑of‑use vs Fishbowl’s 4.1/5. New hires typically reach confidence in under a week.

Key Insight: Fishbowl rewards training; Cin7 Core rewards first‑day productivity.

Navigation logic, speed, customization

Fishbowl: Module toolbar + wizard dialogs. Fast on solid servers, highly configurable (custom fields, column sets). Performance can dip on under‑sized hardware.

Cin7 Core: Consistent page patterns, global search, cloud speed. Column views and saved filters handle most customization; deeper tweaks via API.

Key Insight: Fishbowl lets you mold the workflow at the cost of extra clicks; Cin7 Core stays lean and predictable out‑of‑box.

Mobile UX, tablet workflows, remote access

Fishbowl: Fishbowl Go app (Android/iOS) handles pick, receive, cycle count—even offline. Full client runs through remote desktop or hosted server.

Cin7 Core: Browser access from any device plus Cin7 Core WMS app for scanning. No VPN or RDP needed; managers approve POs from an iPad in seconds.

Key Insight: Fishbowl mobilizes specific tasks; Cin7 Core mobilizes the entire operation.

Learning curve and training support

Fishbowl: Detailed docs, wizards, and reseller training packages. Expect 1–2 weeks for new warehouse staff to feel fluent.

Cin7 Core: Cin7 Academy videos and inline help accelerate onboarding; many users report full comfort inside a week.

Key Insight: Both demand training; Cin7 Core simply demands less.

Comparison table

Final recommendation

Cin7 Core is the superior UX choice for forward‑looking, multi‑channel F&B companies. It is:

• Faster for new hires to learn

• Accessible anywhere without IT overhead

• Visually cleaner and less error‑prone

Fishbowl still excels when:

• You are deeply tied to QuickBooks Desktop

• You need on‑prem control or offline redundancy

• You’re willing to invest extra training for granular customization

Conclusion

For teams that value speed, clarity, and true cloud freedom, Cin7 Core’s interface stands out. Fishbowl remains a dependable workhorse—just be ready for a steeper ramp and a denser screen. As you weigh user adoption against legacy comfort, remember: software your team loves to use is software that drives ROI. For most growing U.S. food‑and‑beverage brands, that software is Cin7 Core.

Stay tuned for Part 3, where we dissect integration ecosystems and API depth.

Written by:

Pierre Goldie, Chartered Global Management Accountant & Co-Founder at Fiskal
Specialist in eCommerce operations, financial systems, and post-implementation ERP recovery.

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